Ken Bosserman, Staunton News Leader Published 1:40 p.m. ET Oct. 17, 2018 | Updated 1:48 p.m. ET Oct. 17, 2018
Bottled baptize is affairs for the aforementioned amount as Gatorade at UVA football amateur this season.(Photo: Ken Bosserman/The News Leader)Buy Photo
One affair that sports writers become actual accustomed with in accustomed out their duties is acknowledgment stands. We appointment them all the time.
Usually, what we see actuality answerable is not out of the ordinary. Youth and aerial school concessions are usually the cheapest, followed by colleges and again the pros.
This summer, I still begin hot dogs for aloof over $1 at a bounded Babe Ruth tournament. At the aforementioned time, I heard they were activity for $7 at Nationals Park.
But what I saw Saturday night at the University of Virginia-Miami football d absolutely bent my attention. In the acknowledgment stands, a regular 20-ounce canteen of Aquafina baptize was affairs for $4, the aforementioned amount as a Gatorade or approved canteen of soda.
Water at $4?
It began to accomplish me think. Growing up in Staunton as a kid, I bethink activity to burghal softball amateur in Gypsy Hill Park. We kids would aggregate Coca-Cola bottles from in and beneath the bleachers, acknowledgment a 24-unit crate of them to the acknowledgment angle and aggregate a nickel or a dime.
As I recall, the activity amount for one of those sodas was either a nickel or dime.
Four-dollar baptize and 10-cent sodas began to cycle through my mind. For one canteen of baptize at a U.Va. game, how abounding sodas could I accept gotten in the 1950s at a burghal softball game? Well, if they were affairs for a nickel it would be 80, and a dime, it would be 40. Now that’s inflation.
Bottled baptize is affairs for the aforementioned amount as Gatorade at UVA football amateur this season. (Photo: Ken Bosserman/The News Leader)
Putting the $4 baptize amount in accepted agreement with the gasoline I aloof paid $2.69 a gallon for, well, one ounce of that water would appear to 20 cents while one ounce of that gasoline would run aloof a beard over two cents.
Water, 10 times added big-ticket than gasoline?
Plastered throughout Virginia’s Scott Stadium at the acknowledgment stands were advertisements of the $4 water. Aquafina bottles in signs about the admeasurement of a man had the $4 amount tag affianced to the bottle’s close erected adjoin the angle facade.
I couldn’t advice but ask one of the concessionaires whether bodies complained.
“Yes,” he said. “But we don’t accomplish the the prices. We aloof advertise it.”
If there is an able on baptize and its appraisement about Staunton, it would accept to be Bill Saxman. He’s the guy who started Shenandoah Valley Baptize in 1975.
So, I asked him if he anytime anticipation he would see a 20 ounce canteen of baptize advertise for $4.
“I never anticipation this would happen,” he said. “Sometimes it doesn’t accomplish any sense. But now it’s the affair to do and there are a accomplished lot of reasons. Baptize is aloof safe and healthy.”
Bill Saxman started Shenandoah Valley Baptize in 1975. (Photo: Ken Bosserman/The News Leader)
When Saxman got into the business, bodies again were afraid at seeing any allegation for water. It had consistently been free. So, how did Saxman anytime get complex in affairs water
“I was a beer benefactor with two operations, one actuality and the added in Winer, and in 1975 I got into baptize by accident,” he said.
Saxman explained that in his beer business, one armpit was formed on Mondays and Thursdays and the added on Tuesdays and Fridays with the Wednesday avenue actuality all over the county.
“A guy calls me from Berkeley Springs in West Virginia who was in the baptize business,” Saxman said. “They were bristles gallon bottles in board crates and he capital to get out of the administration business with his account accounts in the Winer area. I knew annihilation about bottled water. He had 15 accounts and he said I could accept them.
“So, that’s the way I started, with beer trucks acrimonious up water. And it broadcast from there. When I awash the business (last year), I had 15,000 accounts alignment from Winer to Martinsburg, West Virginia to Danville. It had aloof kept growing.”
Kim Johnson of South Augusta Babe Ruth League serves hot dogs to a acknowledgment angle angel during the 13-year-old Babe Ruth League accompaniment clash on Thursday, July 15, 2016, at Wilson Memorial Aerial School’s Bo Bowers Stadium in Fishersville. (Photo: Tom Jacobs/The News Leader)
Saxman said he was consistently a distributor, and never bought a spring, acquainted that the baptize about this breadth has limestone in it and is hard.
Saxman has apparent abounding changes, especially the change of baby bales and the 16.9 ounce bottle.
“That is added acceptable to people,” he said. “The bristles gallon canteen weighs 50 pounds.”
Locally, best acknowledgment stands advertise baptize for $1 a bottle, or at best $2. But $4 seems expensive. At some retailers, you can get a 24-bottle backpack for beneath than that.
For a Virginia day d in the hot sun, I’m abiding some bodies pay it. But Saturday night, for Virginia’s agitated win over No. 16 Miami, there was no sun and the temperature was in the low 50s at the game’s start. You can bet, the baptize business wasn’t booming.
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