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Whole Foods is angry aback adjoin a Texas pastor who accused the Austin-based grocery alternation of decorating a block with an anti-gay slur.

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Jordan Brown, an aboveboard gay pastor who preaches at the non-denominational Church of Open Doors, said he ordered a block with the words “Love Wins” accounting in dejected icing on April 14 for a affiliate of his congregation, according to an affecting ache accusation filed Monday in Travis County court. But Brown said aback he got to his car he saw “Love Wins F**” had been cacographic instead.

Whole Foods, however, countersued on Tuesday, alleging the absolute adventure was a hoax perpetrated by Brown.

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According to the countersuit, the pastor “intentionally, advisedly and falsely accused Whole Foods and its advisers of autograph the phobic slur…on a custom fabricated block that he ordered from WFM’s Lamar Abundance in Austin,” My Statesman reported. Whole Foods additionally appear aegis footage from their flagship Austin abundance that they say proves their workers did not add the accusation to the cake.

“After reviewing their aegis footage of Mr. Brown, it’s bright that the UPC characterization was in actuality on top of the block box, not on the ancillary of the package,” Whole Foods said in a statement.

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The aggregation said it stands by the advisers of the Austin abundance who abjure any atrocity and is gluttonous $100,000 in amercement from Brown.

When account of Brown’s antecedent clothing aboriginal broke, Whole Foods anon denied its workers were in the wrong.

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“Our aggregation affiliate wrote “love wins” at the top of the block as requested by the guest, and that’s absolutely how the block was packaged and awash at the store,” a aggregation account said. “Our aggregation associates do not acquire or architecture bakery orders that accommodate accent or images that are offensive.  Whole Foods Market has a aught altruism action for discrimination.  We angle abaft our bakery aggregation member, who is allotment of the LGBT community, and the added aggregation associates from the store, who accepted the block was busy with alone the bulletin ‘Love Wins.’”

The affair acquired civic absorption afterwards the Kaplan Law Firm, which is apery Brown, acquaint a video on Monday filmed by the pastor and assuming an allegedly unopened, closed box with the block in question.

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“The activity that I had aloof resurfaced a agglomeration of aching memories of things that accept happened to me,” Brown said.

The pastor said he approved calling Whole Foods to dness the bearings and batten to Aggregation Leader Geoff Nunez, who was initially “extremely apologetic” and asked that the amount be handled internally.

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But afterwards cat-and-mouse two hours, Brown said Nunez alleged aback and said there was “nothing he could do.”

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