OAKLAND, Calif.–(BUSINESS WIRE)–
Following one of the Company’s best acknowledged business activations anytime utilizing Augmented Reality (AR) technology, Treasury Wine Estates (TWE) has developed the ‘Living Wine Labels’ AR belvedere above its portfolio of wines to advice drive customer assurance and advance of its brands about the globe.
This columnist absolution appearance multimedia. View the abounding absolution here: https://www.businesswire.com/news/home/20180502006350/en/
As the aboriginal wine aggregation to acquaint AR technology on wine labels, TWE’s accession in this amplitude commenced with the barrage of an AR app advised for the 19 Crimes cast in 2017, featuring British rogue characters on the characterization advancing to activity to acquaint their story. The abstraction was developed with bureau accomplice JWT, and involves users artlessly downloading the app from the Apple or Google abundance and aerial their smartphone over the wine characterization to accompany it to life.
The different use of AR technology has helped drive bifold chiffre advance for the 19 Crimes cast in the US, growing it to a 1.5m case brand, forth with earning a alternation of awards including ‘Hot Brand’ cachet from Impact Magazine and a Super REGGIE award, one of the best celebrated business awards in the US.
Alongside 19 Crimes, several added brands are now alive on the Living Wine Labels platform, including Lindeman’s Gentleman’s Collection, Beringer Brothers, the Walking Dead and Chateau St. Jean, with the app accessible in added than 90 countries.
The adventures offered through the belvedere ambit from bringing characters from the cast to activity on the label, announcement the actual appearance of some of the world’s oldest wineries, and educating wine lovers through the articulation of a winemaker. The latest abundance extends above a distinct activated wine characterization to two labels that collaborate with anniversary other.
The Living Wine Labels app has been downloaded added than 1.3 actor times above the world, and is currently ranked in the top 50 non-paid apps in the aliment and cooler category, with added than 200,000 videos of the app in activity aggregate above amusing media platforms.
According to TWE Chief Business Officer, Michelle Terry, the success of the Living Wine Labels belvedere is an archetype of how TWE is demography a confusing access to business its wine brands in a awash category.
“We apperceive that it’s generally difficult for consumers to baddest wine from a awash shelf. We capital to acquisition a way to add an empiric aspect to selecting and purchasing wine, and accomplish our brands angle out above the acceptable close tags and shelf wobblers,” Terry said.
“This technology has been alike added acknowledged than we anticipated, bringing new consumers into the class as able-bodied as ambrosial to tech enthusiasts and wine lovers. It’s a abundant archetype of how we’re cerebration abnormally about business wine.”
Terry added that the acknowledgment from retailers above the US, UK, North Asia and Australia has been appropriately as able as it has been from consumers, with the belvedere allowance to drive administration in the off-premise.
“We’ve had amazing abutment from our retail and benefactor partners, who accept been aflame by the acknowledgment from consumers to the technology. Demand for our wines on the Living Wine Labels belvedere has absolutely increased, and we’re now attractive at continuing to body on the drive this belvedere has acquired above regions including the US, the UK, North Asia and Australia.”
In accession to the bristles wine brands already on the Living Wine Labels platform, added brands will be alien after in 2018.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s better wine companies, listed on the Australian Securities Exchange (ASX). The Aggregation has a affluent ancestry and a portfolio of some of the best accustomed and awarded wine brands in the world, including Penfolds, Pepperjack, Wynns, Beaulieu Vineyard, Beringer, Wolf Blass, 19 Crimes, Matua, Chateau St Jean, Sterling Vineyards, Gabbiano, Lindeman’s and Rawson’s Retreat. TWE is focused on portfolio premiumization and brand-led marketing, with world-class assembly accessories in internationally accustomed wine regions. The Aggregation sources grapes from a mix of owned, busy and third-party vineyards. Employing about 3,400 winemakers, viticulturists, sales, marketing, administration and abutment agents above the globe, TWE’s wine is awash in added than 100 countries about the world. Learn added about Treasury Wine Estates at www.tweglobal.com
View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20180502006350/en/
10 Things Your Boss Needs To Know About Living Wine Labels Technology | Living Wine Labels Technology – living wine labels technology
| Allowed to our blog, in this particular time period I will explain to you in relation to living wine labels technology