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General Mills is adverse addition labeling accusation from consumers who affirmation they were addled by claims fabricated by the aliment architect on its atom boxes.

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The Golden Valley-based aliment behemothic is amid several Big Aliment companies to face a battery of customer lawsuits that all abscess bottomward to perceptions of health. The latest lawsuit, filed in U. S. District Court in California, alleges General Mills is artifice consumers into assertive its cereals are acceptable for them, and hinges that altercation on amoroso content.

For its part, General Mills said “this accusation is after merit” and it is continuing abaft “the accurateness of the products’ labels.”

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The plaintiffs, who are gluttonous class-action cachet for the case, altercate that assorted characterization advice on its cereals — like “whole grains,” “no aerial fructose blah syrup” and “fiber” — are misleading. Despite these claims actuality true, the plaintiffs’ attorneys say such allowances are account by the amoroso levels in the cereals.

“General Mills leverages a action and convenance of business high-sugar cereals, bars, added foods with bloom and wellness claims,” the accusation alleges. “These claims, however, are ambiguous because they are adverse with the cogent dangers of the boundless added sugar.”

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All of General Mills’ atom boxes accommodate a Nutrition Facts console that spells out the capacity and grams of amoroso per serving.

“We are arch the way in accretion burning of accomplished grain, and we currently action 38 cereals with 9 grams of amoroso or beneath per serving, including Cheerios with 1 gram of sugar,” said Mike Siemienas, a General Mills spokesman. “Our consumers accept told us they appetite a array of choices, and we are committed to continuing to bear what our consumers want.”

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The accusation comes on the heels of addition case involving General Mills’ Cheerios Protein atom that is still alive its way through the federal courts in California. The customer babysitter accumulation that brought that accusation alleges the atom does not accept added protein than approved Cheerios, while General Mills argues the contrary.

“Cereal has continued been accustomed as a alimental and wholesome way to alpha the day, and General Mills continues to angle abaft the affection of these products,” the aggregation said.

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General Mills isn’t the alone Big Aliment aggregation adverse labeling litigation. Kraft Heinz, Trader Joe’s, Quaker Oats, PepsiCo and Kellogg accept all faced agnate suits.

Legal experts are tracking this uptick of customer suits. Many accept the courts will be affected to accumulate authoritative these decisions until the U.S. Aliment and Drug Administration accomplish in to added acutely adapt back and how aliment firms can accomplish assertive claims.

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Just aftermost month, three customer groups sued General Mills for calling the oats in its Nature Valley granola confined “100% natural.” That followed a 2014 accusation adjustment area General Mills agreed it would not use the 100 percent accustomed characterization on articles that independent high-fructose blah syrup, maltodextrin or added awful candy ingredients.

In July, Austin-based Hormel Foods was sued by an beastly rights accumulation for application the appellation on its “Natural Choice” cafeteria meats.

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The FDA has not authentic what “natural” bureau added than accustomed colors and flavors. In November, the bureau solicited accessible animadversion on what consumers and companies accept it bureau — a assurance that the regulators may footfall in anon and accommodate guidelines.

 

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