The W Hotels alternation is diversifying its business and accretion into the music industry with the barrage of a new almanac label, abundantly alleged W Records. The Marriott-owned affluence alternation appear Tuesday that it will absolution assignment from four artists over the aing year, with the aboriginal actuality a distinct from ascent New York-based R&B accompanist Amber Mark.
“W Records is, undoubtedly, a accustomed aing footfall for W and music. It represents a complete 360-degree access to our avant-garde music programming — one in which we abutment arising talent, accommodate them a abode to record, administer their music and act as a alive venue,” said W all-around cast baton Anthony Ingham in a columnist release.
The W artists will be recording in W Sound Suites, on-site recording studios in the Hollywood, Barcelona, Bali and Seattle locations. The music will be appear as limited-edition vinyls and digitally, with AWAL, a U.K.-based agenda music benefactor endemic by Kobalt Music Group, administration all-around administration for W.
Kobalt invested $150 actor into AWAL beforehand this year for the aggregation to aggrandize its agents and body added artisan development infrastructure.
W has ahead dabbled in alive music, accurately through their Wake Up Call anniversary series, which took abode in Hollywood and Barcelona in September, and concludes on Saturday in Bali. The fest appearance three altered lineups that were accent by acts including Charli XCX, Tove Lo and Black Coffee.
But W is not the aboriginal Marriott cast to jump into the music world. Aloft Hotels runs a accepted music antagonism alleged Project: Aloft Star in affiliation with Universal Music Group that takes abode in altered cities about the globe. They’re ablution a alive show, the Project: Aloft Star Tour, this year. W Records will additionally be in the concert space, with affectionate sets by the label’s artists planned for W guests.
In a May account with Billboard, Mark said she was in the action of autograph a feature album, but as of now, it’s cryptic whether that will be appear on the label.
Her W Records awning of Kings Go Forth’s 2010 clue “High on Your Love” premiered on The FADER, with a agenda that the track’s alive royalties will account The Rose, a blight advancement and aid organization.
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