OLYMPIC EXPOSURE: European sports brands outfitting competitors in the Winter Olympics are blame off the amateur with ceremonies of their own, photo calls and alike a pop-up boutique alfresco the Pyeongchang stadium.
Germany-based Puma accustomed the Jamaican women’s bobsled aggregation to its Herzogenaurach address to back their new equipment. The kit from the label, accepted for its leaping cat logo, includes 50 pieces, with antagonism suits, ice pikes, tracksuits and backpacks. Aggregation pilot Jazmine Fenlator-Victorian and anchor women Carrie Russel and Audra Segree are amid associates of the aboriginal women’s aggregation from the Caribbean island to authorize for the Olympic bobsled competition, three decades afterwards the country’s men’s aggregation took allotment in the Calgary winter games.
French ski characterization Fusalp, which aboriginal launched in 1952 for the actual purpose of bathrobe ski champions, opened up a pop-up abundance alfresco of the Pyeongchang amphitheater affairs its latest accumulating of ski apparel. The cast is accouterment Monaco’s Olympic aggregation this year, which airish with Prince Albert II, cutting awakening sweaters in gray, atramentous and white, with “Monaco” in ample belletrist active bottomward one sleeve. Athletes on the aggregation accommodate skiers Olivier Jenot and Alexandra Coletti.
Burnishing its accreditation as a audibly French brand, Lacoste is outfitting France’s athletes for the aperture and closing ceremonies. The endeavor marks the third time it has advised apparel for the country’s Olympic athletes, alms automated fleet dejected tracksuit pants, with detached touches of red and white, and commutual with analogous parkas.
French badge winners will be kitted in white, with attenuate touches of red and fleet blue. The zippered aperture to the abbreviate and automated puffer coats were confused to the side, with a baby accumbent abridged on the . And the acclaimed crocodile logo has been corrective patriotic: the face is red, the anatomy is white and the appendage and behind are striped in blue.
Swiss-based Odlo, a aggregation with Norwegian roots, advised biathlon and cross-country ski uniforms for the French, Swiss and Slovenian teams, application a appropriate anatomy mapping address that ensures the appropriate actual for altered genitalia of the body, advancement temperatures and acknowledging muscles.
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