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As the internet and technology accept developed in access and ubiquity, so accept opportunities and avenues for adolescent artists to allotment their music with the world. With Soundcloud befitting the lights on, at atomic for now, Spotify, Apple Music, and Youtube accept fabricated it accessible to artlessly upload your latest hopeful hit for accumulation consumption, and sites like Bandcamp alike acquiesce artists to monetize their projects anon from a distinct online account it’s easier than anytime to get into the music game.
However, actuality acknowledged or assisting still takes a lot of adamantine assignment and infrastructure, and usually, added of both than best rookies accept time or money to address aloof starting out. This is area a almanac characterization comes in. Generally speaking, the characterization provides the backing and logistical abutment to record, produce, publish, package, and administer your music so the artisan can focus on artlessly writing, recording, or basic beats.
Unfortunately, abundant of that abutment comes with strings attached. We’ve all heard abhorrence belief of amoral anthology delays. For instance, advancing Oakland rap brilliant Kamaiyah’s Don’t Anytime Get It Twisted mixtape has been delayed for alien reasons, abrogation her to aperture her own “Successful” video in annoyance (the video has back been removed from Youtube). Abounding artists generally lose artistic ascendancy of their product, as I discussed with indie, LA-based, Chicago rapper Open Mike Eagle.
With so abounding easily in the pot and so abundant advance in recouping up-front expenses, abounding above labels exercise disproportionate advantage over rappers who aloof appetite annihilation added than to rap. The characterization generally gets a say in what singles are released, the recording schedule, final assembly notes, and alike the all-embracing attending of an artist, appropriate bottomward to their wardrobe. Abounding a rapper has bidding aggravation with the anatomy and some accept alike abdicate over it.
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