Monday, June 25, 2018
Press absolution from the arising company
Creates alone and customized adventures for Moët & Chandon MCIII albino to bless accolade winners
Cannes – At Cannes Lions 2018, HP pushed the banned of its technology to authenticate the approaching of assurance through print, accommodating with sculptural artisan Karen Chekerdjian to aftermath abnormally alone and customized labels and packaging for Moët & Chandon’s MCIII champagne.
Cannes Lions celebrates and awards creatives and business communications industry luminaries of the year. To advice bless adroitness through the ability of digitally printed packaging from architecture to production, HP created adventures to advertise how brands and creatives can appulse and arm-twist affections in a claimed and memorable way.
During the event, HP produced alone labels and packaging for Moët & Chandon’s MCIII – one of France’s best celebrated albino cuvées – with the names of the circadian Cannes Lions Grand Prix winners. The limited-edition packaging is an aesthetic printed amusement of a six-sided gold carve advised by Chekerdjian, whose signature was featured on anniversary numbered box.
In addition, 300 jurors accustomed a alone albino bottle, and 400 platinum canyon attendees accustomed a digitally printed box – printed on an HP Indigo 12000 Agenda Columnist – absolute a alone albino canteen and chocolates in a “toast to creativity.”
HP collaborated with Serafi, a Barcelona, Spain-based book account provider, to authenticate the capabilities of the latest HP Indigo columnist technology, including an HP Indigo 12000 Agenda Press, new HP Indigo argent ink, and HP Indigo 6900 agenda press, transforming the media and items into customized affluence pieces with argent and gold brownish furnishings applicable the award-winning occasion.
The absolute packaging was displayed in The Girls’ Lounge in the Hotel Martinez in Cannes all week. Learn added at hp.com/go/packaging.
About the ArtistKaren Chekerdjian is a Lebanese-Armenian artisan and artist, specializing in appliance and artefact design. Chekerdjian’s ancestry were in advertising; she co-founded one of the aboriginal branding companies in the Middle East, but absolutely came into her own back she absitively to accompany a master’s in automated architecture at Milan’s Domus Academy beneath the mentorship of Massimo Morozzi, cofounder of Archizoom. She formed with Morozzi at Italian appliance architecture aggregation Edra afore abiding to Beirut, area she launched her now world-renowned architecture studio.
About Moët & Chandon’s MCIIIFrom winemaking to presentation, MCIII’s packaging plays an important role. The exceptionally aesthetic personality of MCIII, from Moët & Chandon, is a beat estimation of multi-vintages albino – an aggregation of accomplished best wines age-old in stainless animate vats and oak casks accumulated with added complete best albino age-old on alluvium in canteen bottles. The HP X MCIII affiliation is advised to bless the ability of creativity, anniversary the finest in the business with a personalized, bound copy canteen of their ultra-prestige cuvée.
The Girls’ LoungeAt Cannes Lions this year, HP appear a new affiliation with The Female Quotient, alpha with their signature accident at The Girls’ Lounge, which served as a destination for attendees to connect, coact and actuate change together. In affiliation with some of the world’s arch brands, architect Shelley Zalis and her aggregation at The Female Quotient actualize memorable pop-up adventures and impactful programming to beforehand gender adequation in the workplace.
To column a animadversion Log In or Become a Member, accomplishing so is simple and free
9 Things You Need To Know About Personalised Champagne Labels Today | Personalised Champagne Labels – personalised champagne labels
| Welcome for you to our blog, within this time I am going to show you about personalised champagne labels