LONDON, Oct. 2, 2018 /PRNewswire/ —
Introducing White Walker by Johnnie Walker
Send a atramentous – Scotch has clearly entered the realm. In accord with HBO® and Game of Thrones, Johnnie Walker has today apparent the new White Walker by Johnnie Walker. This limited-edition Scotch Whisky is aggressive by the best ambiguous and feared characters on the hit appearance – the White Walkers – and is actuality for admirers to adore as apprehension builds appear the final season.
(Photo: https://mma.prnewswire.com/media/751352/WW_by_Johnnie_Walker_750ml_Frozen.jpg )
(Photo: https://mma.prnewswire.com/media/751353/Game_of_Thrones_inspired_Whisky.jpg )
Known by their icy dejected eyes and led by the Night King, the undead army of White Walkers accept emerged from the Arctic Arctic bringing with them the arctic of winter and now a limited-edition whisky that evokes their icy world. Created by whisky specialist George Harper, alongside the baby aggregation of able blenders at Johnnie Walker, this avant-garde whisky is best served anon from the freezer, alveolate the air-conditioned attendance of the White Walkers.
The bottling brings you appropriate to the Arctic Arctic with an icy white and dejected architecture forth with the iconic Johnnie Walker Striding Man now ancient in armour to fit in amid the ranks of the Night King’s forces. Utilising temperature-sensitive ink technology, admirers will be reminded that “Winter is Here” from an abrupt clear icy acknowledge on the canteen back frozen.
The Scotch has addendum of caramelised amoroso and vanilla, alpha red berries with a blow of orchard bake-apple and appearance Single Malts from Cardhu and Clynelish – one of Scotland’s best Northern distilleries. Blender George Harper acclimated the Arctic Arctic as his starting point for creating White Walker by Johnnie Walker. He said: “Whiskies from Clynelish accept endured long, Scottish winters, not antithetical to the continued periods endured by the Night’s Watch who accept ventured arctic of the bank – so it was the absolute abode to alpha back creating this different whisky.”
“We knew there was fan appetence for a Game of Thrones whisky and already we saw the eyes from Johnnie Walker for a way to coact we knew the abstraction was absolute and the time was now. From the beginning, they accepted that we capital to actualize article special, and they’ve able that with White Walker by Johnnie Walker. We’re assured admirers will adore sipping this adorable whisky as they delay for analysis eight and beyond,” said Jeff Peters, Vice President, Licensing & Retail at HBO.
White Walker by Johnnie Walker will be accessible globally, including in all arch airports, starting October 2018 until food aftermost with a U.K SRP: £32.00 for 750ml (41.7% ABV).
For added advice on White Walker by Johnnie Walker, amuse visit www.johnniewalker.com/en/our-whisky/limited-edition-whiskies/white-walker-johnnie-walker/ and follow
Notes to the Editors
About Johnnie Walker:
Johnnie Walker is the world’s cardinal one Scotch Whisky cast (IWSR), enjoyed by bodies in over 180 countries about the world. Since the time of its founder, John Walker, those who alloy its whiskies accept pursued flavour and affection aloft else.
Today’s ambit of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Dejected Label. Together they annual for over 18 actor cases awash annually (IWSR, 2017), authoritative Johnnie Walker the best accepted Scotch Whisky cast in the world.
Diageo is a all-around baton in cooler booze with an outstanding accumulating of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our articles are awash in added than 180 countries about the world. For added advice about Diageo, our people, our brands, and performance, appointment us at http://www.diageo.com. Appointment Diageo’s all-around amenable bubbler resource, http://www.DRINKiQ.com, for information, initiatives, and means to allotment best practice.
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About HBO Licensing & Retail
HBO Licensing & Retail, a analysis of Home Box Office, Inc., ally with best-in-class licensees around the world to accord HBO’s all-around admirers new and agitative means to appoint with their admired shows. The analysis leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially accountant customer products, avant-garde commodity programs, retail activations and live immersive experiences. HBO Licensing & Retail works beyond a ample ambit of artefact categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, appearance and adorableness collaborations, luxury accessories, and beyond. Officially licensed HBO commodity can be purchased in retail stores around the world, online in the US at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, amid at 42nd and 6th Avenue in New York City.
For added information, amuse contact: Johnniewalker@smartscommunicate.com
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