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DENVER — Amazon has launched its own private-label mattress products, entering the $15 billion U.S. mattress bazaar with its own cast for the aboriginal time, according to analysis close TJI Research, which is based actuality and letters on developments at Amazon.

Amazon’s new AmazonBasics Memory Foam Mattress retails from $129.99 for the 8-inch accompanying to $349.99 for a 12-inch king, TJI said in a contempo report.

TJI said the mattress barrage “will absolutely t the absorption of U.S. mattress giants” and added mattress companies. It said Amazon has launched added than 120 clandestine characterization brands to date, with AmazonBasics actuality one of the broadest.

“We appetite to accommodate the widest alternative accessible for customers, and articles from our brands advice add to that array and action added aerial affection articles for them to boutique from at a abundant value,” an Amazon agent told TJI, the analysis close said.

Amazon’s access into the bazaar could add burden to both manufacturers as able-bodied as ample U.S. mattress retailers.

“The AmazonBasics mattress’s prices are essentially lower than commensurable articles from added brands, so we will accumulate an eye on reviews over the advancing canicule and weeks to see how abundant barter are annoyed with their affection and value,” TJI said.

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