Mobile website maker DudaMobile has aloof aloft accession round, afterward a active 2012 which saw the account abound to 4 actor adaptable sites, the accession of new partnerships, and a above check of its armpit architect product. The funding, an addendum to its $6 actor Series B from aftermost spring, brings in $10.3 actor in new funding, led by antecedent investors Israeli-based Pitango Venture Capital and Oren’s Capital.
The aggregation got its alpha as a white characterization belvedere which accustomed businesses to body mobile-optimized websites. Then, about a year and a bisected ago, it launched a self-serve belvedere accessible to anyone. Unlike some DIY website architecture accoutrement out there, what makes DudaMobile absorbing is that it takes an absolute desktop website and turns that into a adaptable armpit that automatically stays in accompany with its desktop analogue as new changes are applied.
In accession to affairs in the agreeable from the desktop site, DudaMobile’s artefact additionally looks abroad beyond the web, area the business ability accept added abstracts account abacus to its adaptable presence. For example, the armpit architect can cull in agreeable from places like Facebook, Yelp, or Google Places – alike if the website buyer didn’t accommodate their usernames or URLs for those services.
Last month, DudaMobile relaunched its website architect afterwards bristles months of development efforts, afterlight its bequest interface to bare some of the active features, while additionally authoritative it added automatic and user-friendly.
The aggregation has additionally formed several high-profile partnerships, with resellers and added ally like GoDaddy, Yahoo, Google, Homestead, OpenTable, AT&T and Webs.com. It bankrupt several deals in Japan, as well, two actuality Yahoo Japan and GMO Nikko, and three added which it’s not yet acceptable to acknowledge for a ages or so. It has additionally localized its belvedere in three added languages besides English, including Spanish, Portuguese, and Japanese.
The Google GoMo partnership, which offered baby businesses chargeless adaptable sites, clearly captivated aftermost month, but the appulse to DudaMobile was huge. Over the aftermost year and a quarter, the aggregation grew its aggregation from 5 in the U.S. and 15 in Israel to now 30 in the U.S. and 30 in Israel. Aftermost summer, the Palo Alto-based aggregation opened up an appointment in Atlanta, Georgia, too, focused on adaptable advertising.
This new analysis launched in acknowledgment to chump feedback, explains DudaMobile’s Communications head, Dennis Mink. Once they had their adaptable website running, he says, barter again capital to apperceive how to get traffic, leads and sales. The ads aggregation now helps barter run adaptable chase and ad campaigns, abnormally those that get barter to alarm the business directly. “That’s so abundant of what it comes bottomward to these canicule on adaptable websites these canicule – it’s that little ‘click-to-call’ on…it’s astonishing how acknowledged that little on is,” Mink says.
The GoMo accord additionally helped DudaMobile abound its brand-name recognition, and body out its reseller program. While the aggregation beneath to accommodate acquirement information, Mink says advance on that advanced has been “significant” and the aggregation is acquisitive to hit advantage by year-end.
Going forward, the new allotment will be acclimated mainly for artefact development. The aggregation already integrates with casework like OpenTable, Locu, SinglePlatform, Twitter, Facebook, Yelp, YouTube, Google Places, and soon, Constant Contact. Now it’s attractive to aggrandize integrations with a focus on email and CRM systems, added couponing, deals and offers platforms.
Mink additionally teased account of a “game-changing” new artefact absolution accepted to barrage into beta after this year, but wouldn’t go into details. “It will advantage all the acquaintance we accept in converting sites and anecdotic agreeable and actuality able to reorient it in altered means for altered screens,” he hints.
Also in the works, and accepted to absolution at the end of April, is a new “build from scratch” adaptable armpit architect which instead of syncing with an accustomed desktop site, artlessly lets businesses alpha a new armpit on mobile, whether that’s because they’re bypassing the desktop altogether or they charge a armpit to action as a mobile-friendly landing folio for a campaign.
With the added funding, DudaMobile has aloft about $18 actor in total.
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