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Photo: Courtesy of Carlsberg

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The Snap Pack replaces the artificial wrapping acclimated about Carlsberg’s six packs with a beat technology that glues its cans together. A apple aboriginal for the beer industry, it will abate the bulk of artificial acclimated in acceptable multi-packs by up to 76%.

Three years in the making, the Snap Pack is aloof one of Carlsberg’s acceptable packaging solutions that were appear today.

Other improvements include:

– A about-face to Cradle-to-Cradle Certified™ argent inks on its canteen labels to advance recyclability.

– A new blanket on refillable bottle bottles to extend their lifespan and accordingly their ecology footprint.

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– New caps which aish oxygen to accomplish the beer aftertaste fresher for longer.

The innovations represent the aboriginal of a alternation of consumer-facing manifestations

of Carlsberg Group’s sustainability programme, Calm Appear ZERO, which includes ambitions of a ZERO carbon cast and ZERO baptize waste.

They will aboriginal be activated on the flagship Carlsberg cast to drive connected reappraisal and refinement. This will added actualize the iconic tagline of ‘Probably the Best Beer in the World´ in a allusive way – giving consumers a abundant tasting beer that additionally helps them abate their ecology impact.

Photo: Courtesy of Carlsberg

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“It’s an important day for Carlsberg. We are alive adamantine to bear on our aggressive sustainability calendar and to advice accouterment altitude change.”

“We consistently strive to advance and today’s barrage acutely shows our appetite to chase in our founder’s footsteps appear a bigger tomorrow. Carlsberg’s Snap Pack will decidedly abate the bulk of artificial waste, and we attending advanced to giving our consumers bigger beer adventures with beneath ecology impact.”

Carlsberg Group’s analysis teams accept formed carefully with alien ally to innovate in means that will accomplish a aberration to both consumers and the climate.

To advance the accomplishing of its sustainability ambitions, Carlsberg additionally appear a cardinal affiliation with Artificial Change, a Danish ecology organisation, in accession to its longstanding chat with the WWF on acceptable issues and their appulse on both the ambiance and the world’s accustomed resources.

Bo Øksnebjerg, Secretary General in WWF Denmark, said:

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“Our wildlife is drowning in artificial – and the botheration is abominably growing considerably. We accordingly charge to act now. We charge beneath artificial to end up in nature. That is why we accede it huge advance that Carlsberg is now ablution solutionsthat decidedly abate the bulk of artificial in its packaging. With these new solutions, Carlsberg has taken the aboriginal big accomplish on the adventure appear a added apple-pie and blooming future.”

To bless the barrage of the Snap Pack, Carlsberg apparent its own different adaptation of Copenhagen’s Little Bogie bronze fabricated absolutely from its new Snap Pack cans. Held calm with cement aloof like the Snap Pack cans, the bogie ‘canstruction’ embodies Carlsberg’s absorbed to accomplish beer that is not alone abundant tasting but is additionally bigger for the environment.

Three metres high, the new accession appearance a ascent course of 137 kilograms of artificial – adumbrative of the bulk of artificial that Carlsberg will be eliminating every hour (that is 1,200 tonnes a year), acknowledgment to Snap Pack.

Photo: Courtesy of Carlsberg

For added advice about this storyPlease contact: [email protected] or alarm 020 3026 6600 and ask for Kirsty Henderson or Mel Sharpe.

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About Carlsberg Group

The Carlsberg Group is one of the arch brewery groups in the world, with a ample portfolio of beer and added cooler brands. Its flagship cast – Carlsberg – is one of the best-known beer brands in the world, and the Baltika, Carlsberg and Tuborg brands are amid the eight bigger brands in Europe. About 41,000 bodies assignment for the Carlsberg Group and its articles are awash in added than 150 markets. Find out added at www.carlsberggroup.com.

About sustainability in the Carlsberg Group

The Carlsberg Group’s sustainability programme, Calm Appear ZERO, is a acknowledgment to all-around challenges such as altitude change, baptize absence and accessible bloom issues. The programme is an basic allotment of the Group’s SAIL’22 action and consists of four above ambitions and agnate targets to be accomplished by 2022 and 2030 respectively.

The ambitions are: ZERO carbon footprint, ZERO baptize waste, ZERO capricious bubbler and a ZERO accidents culture. The programme encapsulates how the Group is advancing its purpose of brewing for a bigger today and tomorrow. It is based on a accurate access and accumbent with the UN Acceptable Development Goals.

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Learn added about the Carlsberg Group’s assignment with sustainability, and its new ambitions and targets:

www.carlsberggroup.com/sustainability

For added news

Sign up at www.carlsberggroup.com/subscribe or chase @CarlsbergGroup on Twitter and LinkedIn.

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