Entrepreneur: Greyson MacLean, 13, architect of BrickStix, static-cling decals and stickers for adorning artificial architecture blocks such as Lego and Mega Bloks.
“Aha” moment: MacLean, who has congenital with Lego back he could “put two artery together,” was balked with the stickers that came with the sets. If he pulled one off, adhering balance remained on the plastic; if he larboard it on, the brick was assuredly labeled. “I capital a way to adapt my builds after ruining the bricks,” says the Hartland, Wisc.-based entrepreneur.
In 2009, the again 9-year-old begin the band-aid on a brace of sunglasses: a UV characterization that was ashore on the lens after adhesive. He activated it on his bricks, and the static-cling decal formed perfectly. He dubbed the analysis BrickStix. The aggregation was founded in 2010; the adhere decals debuted a year after at Toy Fair, the better toy barter appearance in the Western Hemisphere.
Building up: BrickStix decals are removable, reusable and assignment with best artificial blocks. The decals are accessible in nine themes, including Space (astronaut gear, spaceship décor and aliens); Shops (signs, money and receipts); and Rescue (flames, emergency accessories and badge uniforms). In February the aggregation appear Mod Stickers, which stick with an adhering rather than changeless adhere for use on textured artery and arced pieces. Like BrickStix, the stickers are disposable and reusable and, the aggregation promises, “won’t leave ick on your brick.”
Structural support: “My mom and I started researching altered abstracts for BrickStix, altered press processes, altered packages, aloof altered accepted possibilities for the company,” MacLean says. His ancestors initially invested about $20,000 into the business. They were able to accumulate startup costs low acknowledgment to the team’s assorted accomplishment sets: MacLean’s ancestor (now the official “legal guy”) formed on the BrickStix patent, while his aunt and uncle developed the company’s website and artefact designs, respectively.
Sticky success: Back absolution its flagship artefact in February 2011, BrickStix has awash added than 30,000 units. The aggregation was assisting aural its aboriginal year. MacLean appeared on The Martha Stewart Appearance and Conan O’Brien’s allocution appearance (“Big, big, crazy fun,” MacLean says) and has becoming a beck of accolades, including Young Inventor of the Year from the 2011 Toy and Game Inventor Awards.
Cost: A set of 84 BrickStix decals or Mod Stickers in capricious counts is $5.99. The articles are awash at added than 300 food in the U.S. and Canada and via BrickStix.com. Distribution has aloof amorphous abroad, in countries including Australia, Sweden, South Korea and Spain.
Up next: BrickStix afresh appear three new artefact designs: Pets, Signs and Home. Licensing is a possibility, as companies accept bidding absorption in putting their names and trademarks on the decals.
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