Blendtique entered the Shark Tank in Season 8 with their customized wine blends and canteen labels that audience can actualize for appropriate contest or aloof for fun.
We interviewed its admiral Billy Dim, who acclimated his sommelier ability to barrage the company, which produces the wine on the Central Coast of California. “Blendtique was a agency to advice facilitate an alternate and educational tasting acquaintance breadth enthusiasts could analyze their brand and dislikes through fun, balloon and error,” he explained.
Since it launched in 2013, they’ve awash 3,000 kits. Besides that, they’ve hosted aggregate competitions in places like onboard Celebrity Cruises, doctors’ conventions and accumulated retreats.
Here’s what abroad he told us about…
The Blendtique Program was originally conceived while I managed tasting apartment by day and tended bar by night, all while aggravating to study for my sommelier exam. Somewhere in the chaos, I realized there were too few means for enthusiasts to appoint the industry they adulation in a fun and artistic way above their perhaps-all-too-infrequent trips to wine country. Let abandoned in this economy, if they could alike allow to get there anymore. I knew there had to be a way to help accompany added action into the homes of wine lovers year round.
Typically, bells wines and appropriate contest annual for about 25 percent of our custom wine purchasing, although we’re acquisitive to addition those numbers in the advancing year. We additionally aftermath clandestine characterization wines for restaurants, businesses, hotels, and accommodation programs, as able-bodied as host one-of-a-kind blending events, and address alone case appurtenances absolute to customer via Blendtique.com. The abundant affair about Blendtique is that we not only have an abundantly advanced alignment demographic, because wine lovers are both male and female, ranging between the ages of 25 and 75, but in having a assorted concept, we also hope to appeal beyond assorted markets. Between retail, wholesale, blending events, weddings, accumulated events, accumulated gifting, and absolute to customer sales, we feel we’re aloof starting to scratch the apparent of Blendtique’s potential.
The bestselling varieties, as in the best ascendant grape varietals in abounding of our client’s blends, tend to be both Cabernet Sauvignon and Syrah. In abounding cases this is to be expected, as these accurate varieties are bit added acclaimed and abound decidedly able-bodied in our area. That said, some of my best admired red blends are those breadth the “winemaker” takes some accident in blending multiple varieties oftentimes with grapes from differing regions, i.e. an obscure Rhone/Bordeaux of Grenaché and Cabernet, because oftentimes it’s in the adroitness breadth a wine can genuinely take on a activity of its own, and we ultimately discover something new.
Seeing the artistic labels is about as fun as seeing the artistic wine blends. You’d be afraid how many people out there are bent to put their dog’s face on their admired canteen of wine. I adulation the dogs. I adulation the ancestors photos. I adulation the abstruse booty on Novella Noir designs, and alike the asinine adult Labels. I adulation the actuality that we get to atom people’s imaginations through our fun and interactive action on a circadian basis.
After two years of audition friends, ancestors and complete strangers acquaint me I had to go on the show, I assuredly absitively to apply dark by afterward the simple accomplish online. My antecedent acquiescence was accustomed a bit too backward for Season 7, but I was thrilled to accept a aftereffect email from a casting agent who remembered my artefact and asked if I’d be accommodating to accede applying for Season 8. The blow I assumption is history, and I accept we’ll see aloof how celebrated soon enough. Fingers crossed!
Over the accomplished decade, I’ve pretty much had every job beneath the sun in the California wine industry. Honestly, I’m a big accepter in diversifying your apprenticeship to absolutely accept your business. In wine, unless you’re advantageous abundant to appear from some appealing substantial circumstances, its all about the bullwork and adulation of wine to accumulate you affective forward. While some archetypal apprenticeship is important, it was the experience I gained from working in cellars, active tasting rooms, administration wine clubs, managing sales and distribution, and then shifting to wine buying, managing restaurants, acceptable a sommelier, a winemaker, and ultimately an administrator that finally led me to Blendtique. I’ve consistently had a adulation of wine, but didn’t absolutely apperceive it was the career I capital until I was close abysmal in it, and alive with the amazing association of bodies actuality on the Central Coast of California has fabricated it all the added enjoyable.
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