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Earlier this year, Maine-based artisan Heidi Geist began planning an aggressive alley trip: The artisan will drive to every U.S. accompaniment (excluding Hawaii and Alaska), hitting a new one anniversary week, and will architecture an aboriginal characterization for a bounded ability brewery during her abbreviate time in town.

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The 48 Beer Activity has fatigued sponsorships from places like the Liquid Riot Bottling Co. and Bissell Brothers Brewing Co., and clearly kicked off in aboriginal September at Allagash Brewing Co. in Maine. We alleged Geist this anniversary to analysis in afterwards her aboriginal ages on the road.

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PM: So which label’s next?

Heidi Geist: I’ll be alive with Beer’d Brewing, in Stonington, CT. Number six out of 48—I feel like I accept a continued way to go.

PM: I bet. How’s it activity so far, how are you activity about it?

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HG: Absolutely great. It’s been absolutely an evolution. It’s aloof array of morphed into article abundant bigger, article a lot added bodies accept become complex in. I don’t absolutely apperceive what to expect—it’s a bit of an chance every day.

PM: Where’d the abstraction appear from?

HG: Well, I’ve been accomplishing beer labels for a while, alive out of a absolutely nice art flat in Portland, Maine. The charter was advancing up, and I absitively to abdicate accepting the studio, and again capital to be adaptable so I could absolutely actualize these access with clients. I bought the bus in February and capital to accomplish article allusive out of it. Hence the project.

PM: Tell me about the bus. What affectionate of appearance was it in?

HG: It’s a 1999 abbreviate academy bus. I begin it on Craigslist. A woman had it up arctic in Maine, she bought it because she capital to use it for camping with her dog. Her son took the seats out, but added than that it was elastic and metal floors, metal walls, bedraggled … I had to absolutely rip it afar and again body it aback up. Re-insulated, put in new floors, new walls, and the blow of it all myself through the advance of the summer.

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Heidi Geist

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PM: Had you done annihilation like that before?

HG: I grew up in a abode area we congenital things, and I did copse boutique in school, but never had I done annihilation to this magnitude. Especially in a vehicle, which added a accomplished new element. Like, what screws are you activity to use aback the accomplished thing’s activity to be awkward about and shifting, and the anatomy of the bus isn’t cool solid? It took a lot of YouTube tutorials, a lot of balloon and error, absolutely some amiss cuts and frustration, but it’s appealing sweet. I’m animated I did it myself, because I now apperceive every distinct inch of it.

PM: What abroad did you ambush it out with?

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HG: It’s alone 70 aboveboard anxiety total, but it has a bed that folds down, bookshelves, art counters that bend up, shelving for all my art supplies; it has a fridge, it has a sink, it has a composting toilet. It’s basically a abode and art flat on wheels.

Heidi Geist

PM: How did you accept the breweries?

HG: It was a long, adamantine process. Getting ahold of brewers is not accessible [laughs]. But I was picky. It was absolutely important to me to acquisition breweries whose appearance follows that of the project, which is collaborative-minded. A lot of these breweries are big into giving aback to altered charities, accepting alive music at the taproom, or aloof acknowledging the arts and actuality chip into the community—as against to aloof actuality some sports bar.

PM: So you get some advice from breweries advanced of time, right? What affectionate of actuality are they sending you afore you cycle up?

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HG: Details on their architecture aesthetic, or if they already apperceive if I’ll be alive on a can or bottle, the admeasurement of the label, if the beer name’s been absitively on. Aloof annihilation to advice the action along, because aggravating to force adroitness in such a abbreviate bulk of time with bodies that you don’t apperceive actual able-bodied is a huge challenge.

PM: Do you accept to—do you aftertaste the beer to amount out what the adumbration should be? Does that agency in?

HG: So usually, yeah—but the affair with this activity is, best of the beer either hasn’t been fabricated or is in the action of actuality made. So mostly I haven’t been able to aftertaste the beer for which I’m authoritative a label. Which is allotment of why I’m absolutely aggravating to blot the ability of their scene. I’ve been spending the night at these breweries, aloof in their parking lots, and accepting conversations with the people, their demographic—their following. That’s aloof as accessible as tasting the beer.

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PM: What affectionate of accoutrement do you use for the art process?

HG: It’s all by hand. For the account of space, I’ve resorted mostly to drawings. Pen and ink assignment on paper. I accept done a brace that I’ve corrective on little Plexiglass panels, aloof to actualize layers. Again I’ll browse the art into the computer and dispense it in Photoshop, as abundant as I accept to, although I’m not a big fan of agenda art.

PM: What’s been the best fun so far? Has annihilation been surprising?

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HG: The added day, this brace came up to me and were like, “You’re our better idol appropriate now, can we booty our account with you?” And I’m like, “What? Why? I’m aloof a babe accomplishing art, traveling about in a academy bus and accepting a adamantine time award showers.” But I’ve had bodies appear up to me in the beard and the grocery store, everyone’s so excited—people that don’t alike accept annihilation to do with beer. I ask, “What is it that’s so agitative about it to you?” And they say, “Well, cipher abroad is accomplishing this appropriate now.” For a lot of women, it’s additionally that I’m a abandoned woman who congenital this myself, planned it myself, and am activity on the alley by myself. I’m still aggravating to let it all bore in, but it is agitative to accommodated all these new bodies and to see how able-bodied it’s actuality received. I feel like I’m acquirements added about what I’m accomplishing through those bodies than by accomplishing it myself.

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To chase along, analysis out @48beerproject on Instagram.

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