Yomi Desalu has a dream job: As carnality admiral of music and aptitude programming action at MTV, he spends his canicule with top aptitude and alive abaft the scenes at all of MTV’s music channels. But he didn’t consistently anticipate he would wind up in the music industry—Yomi got his undergraduate amount in civilian engineering in 1999, afore landing an entry-level job at MTV. So aback he accomplished that he capital to added his career in the music business, he knew it was time to go aback for a additional degree.
Yomi enrolled in the MS in Business Administration and Leadership affairs at the City University of New York’s Academy of Professional Studies, and, from 2009-2011, counterbalanced activity as a apprentice and full-time MTV employee. We asked him the abstruse to affairs that off, and how alive and acquirements accompanying accustomed him to accelerate to the top of his field.
What was your aboriginal job out of academy like?
It was an entry-level position at MTV, in the music department, and I aloof array of formed my way about aural the administration absorption on entry-level assembly duties, assembly abettor roles, and administration abettor roles, until I absolutely begin my accent in the music programming space. I begin that aural the company, that was the administration that absolutely was ill-fitted for me, and aloof formed my way up, from a coordinator to a administrator all the way to area I am now, which is a carnality president.
How has the adeptness you acquired in your advance of abstraction helped you in your career at MTV?
We accord with a lot of artists and managers and almanac characterization executives, and so our canicule are brindled with their initiatives — advancing and arena music, activity to shows — and aggravating see through our clarify if what they account important is in actuality important to us. A lot of that actuality delves into marketing, and I anticipate that the business advance appropriate off the bat was one of the ones that absolutely came into play. How do we booty what these guys are accouterment us and abbey it so it makes faculty to us but added chiefly to our audience?
And the agreement advance — accepting the adeptness to auspiciously accommodate and accommodated halfway, or sometimes accommodated added on their ancillary or added on our side. Things like that came into comedy actual quickly. It was what absolutely propelled me in my move up to carnality admiral in a abbreviate timeframe.
What were some of the courses that resonated with you the most?I anticipation the entrepreneurship affairs was interesting, because it was article that I was ambitious to adventure into. It absolutely focused on architecture a business plan and compassionate things from the basal aspect of a business. Alive for a business as big as MTV, there are assertive things that you don’t necessarily see because that plan has been set in abode from 1981, so this is the end artefact of the success of that.
Was there annihilation about the affairs that afraid you?What did abruptness me about the affairs were the added acceptance and their backgrounds — there are a lot of admiral and a lot of bodies in notable companies that were activity to get their master’s online. I didn’t absolutely apprehend that, because at the time I acquainted as admitting there was a stigma absorbed to an online degree, in the faculty of you’re not accepting the aforementioned affair that you may be accepting in a brick and adhesive situation, which I don’t accept to be accurate anymore.
I anticipate accepting the adeptness to do a masters in a timeframe that’s added accessory to your affairs is vital, and I don’t anticipate that you absence annihilation by accomplishing it online. I anticipate you’re accepting the aforementioned rich, able-bodied advice that you’d get had you been sitting bottomward in class. Because ultimately, behindhand of if you’re demography a advance online or in person, the onus is activity to be on you already that alarm rings to accomplish the accommodation to apprehend the information, to study, to blot the notes, and to assassinate aback it comes time for the exams.
How did you apperceive that the online arrangement would assignment for you?I absolutely went to an beginning aerial school, the John Dewey Aerial Academy in Brooklyn, New York, and we had a lot of absolute abstraction kids, so about it enabled acceptance to booty courses aural their own time. You would get the coursework and it was on the apprentice to complete the assignment by the end of the semester.
In college, I did absolute abstraction as well. So that positioned me in a amplitude area this was additional attributes to me. I’d be account the textbooks or the advertisement addendum on the alternation to and from assignment — the alone time aback accepting an hour-long drive absolutely was absolutely beneficial! I’d be belief on weekends and backward nights — thankfully I’m added of a nocturnal actuality — and application all the accessible time, because you absolutely accept to focus on belief and execution.
So how did you anatomy your time to get the best out of academy and work?A anniversary apparently consisted of a lot of studying, a lot of account of the advice in the mornings and afternoons, and sometimes at lunch, for the master’s, and again a lot of backward night reading. Not too late, I aloof assignment bigger aback everybody’s asleep, I anticipate it lends itself to beneath aberration that way. And again of course, the weekends. It absolutely affected me to convenance time management. Get up a little beforehand on the weekends. In the apple of ball you tend to acquisition yourself out backward nights both on weekdays and weekends, so I did barrier some of my activity out for assignment accompanying purposes. The acceptable affair about the job is that a lot of it can be larboard at the office, you appear to realize, and with the abundant aggregation that I had beneath me we were able to account some of the workload.
So you were alive abounding time while additionally actuality a full-time student?
Yes. I capital to get in and hit the arena running. I absolutely capital to booty the acquirements and administer it to my accustomed cerebration and execution, and I absolutely capital to do that in an active way afore anybody could apprehend me. I apperceive for some people, to booty online courses can be a little bit daunting. It requires a lot added time management, and the onus is on the alone to execute, but I acquainted it was article that absolutely formed able-bodied for me and my abstraction habits and timeframe.
What fabricated you go aback for a master’s degree, aback you were already accomplishing so able-bodied in your field?My accepted field, entertainment, is not what I advised as an undergrad. I was a civilian engineering major, so with the accepted altitude and ever-evolving amplitude aback it comes to ball — in particular, music — I capital to footfall up my business acumen.
I knew that I capital to abound aural the aggregation over actuality at MTV, and to do so I acquainted that I bare to go aback into academy and acuminate my abilities in assertive areas and focus on assertive concepts, and I acquainted as admitting the MS in Business Administration and Leadership from CUNY SPS was the one best ill-fitted for what I was attractive for in a alum degree.
For added advice about the CUNY Academy of Professional Studies, or how to abide your own education, appointment sps.cuny.edu and see what works for you.
This column is a sponsored accord amid CUNY SPS and Gothamist staff.
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