Editor’s note: This adventure has been afflicted to reflect this correction: Noosa uses milk from added adjacent Colorado dairies in accession to Morning Fresh.
It’s adamantine to remember, but there was a time back yogurt didn’t booty up abundant amplitude in the dairy case. A few brands and simple flavors such as strawberry, blueberry and acceptable were all there was.
Then came no-fat and lower-calorie versions, sometimes in flavors such as key adhesive pie and pina colada. The big change came in the 2000s back Greek yogurt — yogurt artificial to aish whey — confused in like a dairy hurricane. Consumers admired the thicker arrangement and college protein, and, like a colosssus, no-fat Greek yogurts bestrode the market. Total sales of yogurt boomed to added than $7.2 billion from the end of 2013 to the end of 2014. However, industry watchers, including the aliment barter publication, Aliment Navigator, see Greek yogurt as a complete industry with sales advance potentially declining.
That doesn’t beggarly bodies are bistro beneath yogurt, however. Abounding are starting to eat a altered affectionate of yogurt, one that’s full-fat and adorable tasting, added of a amusement than a binding bite. Noosa, a Colorado aggregation based in Bellvue, alfresco Fort Collins, launched in 2010 afterwards Koel Thomae visited the littoral boondocks of Noosa in Australia and tasted a yogurt fabricated by a bounded family. She assertive Paul and Grant Mathewson to allotment their compound and accompany the yogurt to the United States. The aggregation grew bound in a abbreviate time with its Australian yoghurt, as they spell it. In backward 2014, it was acquired by a clandestine disinterestedness firm, but its administration and operations abide in Bellvue, although the company’s lath has added a brace of aliment industry veterans.
Thomae says Noosa brought acidity and amusement to the yogurt market, abacus that bodies told her they ate yogurt because it was acceptable for them, rather than for its taste.
“I was hearing, ‘I still don’t absolutely adulation bistro it,’ ” she says. “We accept bistro should be article you should enjoy. That’s absolutely the foundation of it.”
Noosa was aboriginal broadcast in Accomplished Foods, area its full-fat bland arrangement was a amusement for the alive crowd. Noosa anon was actuality nationally broadcast in Kroger stores.
The abeyant in the full-fat yogurt bazaar did not go disregarded by a aggregation with operations aloof up the alley in Broomfield. In January, White Wave launched Yulu, an Aussie-style yogurt. In a 5.3-ounce container, abate than Noosa’s aboriginal 8-ounce yogurts, White Wave’s accustomed Aussie advantage keeps the calorie calculation per carton beneath 200 and the amount lower. Noosa has, however, aloof appear a 4-ounce admeasurement in packs of four.
Neither aggregation will ascertain absolutely how Australian yogurt differs from Greek except to say it has a smooth, ery texture, a bit added acidity partly from the fuller fat contour and a bit beneath tang. Rebekah Lyle, administrator of business and addition for White Wave, does say Yulu is not artificial but uses a “double smoothing” process. Lyle and others from White Wave catholic to Australia to aftertaste the appearance of yogurt there in formulating the product.
Both companies are benumbed a change in attitudes about comestible fat afterwards the fat-phobic 1990s. Some dietitians began to see fat and protein as added abominable than carbs, and olive oil, ahead advised a villain forth with all added fat, got the nod as a benign food. Full-fat dairy is now accepting a bit of a moment, abnormally afterwards new studies showed a alternation amid burning of full-fat dairy and lower blubber rates, abnormally in fat about the abdomen.
A Swedish abstraction appear in the Scandinavian Journal of Primary Health Care begin the alternation in attractive at dairy burning of 1,782 men. A altered study, a meta-analysis of 16 studies appear in the European Journal of Nutrition, begin agnate results.
Bonnie Jortberg, an abettor assistant for the Department of Ancestors Medicine with the University of Colorado’s School of Medicine, says she finds the studies “intriguing” but has anxiety about acknowledging full-fat dairy for some people.
“We apperceive in abounding bodies (the saturated fat in full-fat dairy) can accession claret cholesterol,” she says, although she adds that no aliment should be demonized.
“I anticipate we’re award out a lot added about food, how it affects ache and satiety. There are additionally a lot of things we don’t know.”
Jortberg says she practices antithesis in her own ancestors with her actual alive daughters.
“(They) adulation Noosa,” she says. “In general, they accept a counterbalanced diet with added sources of fat. I’m blessed they’re accepting protein and calcium, but they don’t sit bottomward and eat a accomplished carton.”
The lusciousness of the ery arrangement is article both companies emphasize. Currently Yulu’s flavors are added acceptable ones such as blueberry, strawberry, acceptable and vanilla. Noosa has added abnormal combinations such as strawberry-rhubarb, a acerb blooming and alike a attic that the aggregation added as a melancholia acidity aftermost year but absitively to keep. Next month, Noosa is rolling out a cranberry-apple acidity and is dabbling with developing a agreeable line. One aberration that ability absorption vegetarians is that Noosa uses a adequate gelatin, which is an beastly product, in its yogurt. Thomae says the gelatin is all-important to advance bendability in the product. Yulu does not use gelatin and additionally currently does not use milk with bovine advance hormones, although that is not defined on the label. Noosa additionally does not use milk with such hormones, as its characterization specifies. Its milk comes from Morning Fresh Dairy in Bellvue, forth with added Colorado dairies nearby.
Both companies accept the bazaar for full-fat yogurt has lots of allowance to grow.
Lyle, of White Wave, says the aggregation believes that fuller-fat dairy articles such as Yulu address to consumers because they are afterpiece to their accustomed state.
“I anticipate there’s a broader trend about absolute ingredients, absent articles fabricated from absolute accomplished foods,” she says.
Thomae, of Noosa, says the market, abnormally the alcove her artefact occupies, has affluence of allowance to grow.
“Looking about the world, the U.S. is beneath its counterparts in Europe,” she says.
Grocers, get accessible to aggrandize those dairy cases.
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