Mobile announcement is hot, and lots of startups are aggravating to get a allotment of it. Actually, one adaptable announcement startup, San Francisco-based LiquidM, wants to advice added companies get a allotment of it.
LiquidM makes a adaptable announcement belvedere for adaptable ad networks, and media buyers like ad agencies and trading desks.
The belvedere is awash as a software-as-a-service, and is set up in bore form. The modules accommodate an ad server, accessory ID (which lets you analyze accessories and aggregate data), accommodation agent (which helps you accomplish smarter attack choices), and real-time behest support. All of its accoutrement are presented in a simple user interface that marketers after abundant agenda ad acquaintance can use.
AppNexus is the aggregation that looks best like a adversary to LiquidM, LiquidM says. AppNexus is not as focused on the white-label access as LiquidM is.
The aggregation has aloof aloft $3.7 actor in adventure funding, according to the address filed with the Securities and Exchange Commission (SEC). The filing says the company’s ambition allotment about is $3.8 million.
LiquidM took a $5 actor allotment annular aftermost October led by Blumberg Capital, Earlybird Adventure Capital, and Asset Management Ventures. The new round, already completed, will accompany the company’s allotment absolute up to $8.8 million.
LiquidM had not alternate calls for animadversion by column time.
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