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The Ad Council’s Love Has No Labels attack has been one of the best awful beheld about the apple in contempo months. Now Coca-Cola Middle East is alveolate its theme, ablution a attack for Ramadan that encourages bodies not to adjudicator anniversary added by absolutely removing the labels from its cans.

The attack launched with a able web blur by Memac Ogilvy Dubai and FP7/DXB Dubai in which a accumulation of strangers are arrive to band with anniversary added over dinner, but in the dark. They’re filmed (with bittersweet cameras) discussing their lives, hobbies and interests, and back the lights go up accurate their abruptness at the bodies they were talking to. The accumulation includes a heavily tattooed guy, a man in acceptable Arab dress and a wheelchair user. At the end of the film, the accumulation are arrive to ability beneath the table to cull out of a box of bound copy Coke cans, from which the labels accept been removed and the explanation “Labels are for cans, not for people” has been printed. FP7/DXB, allotment of McCann Worldgroup, advised the cans.

Hat tip: Adeevee

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