Last week, in discussing General Mills’ new Cheerios Protein cereal, Mr. Tidbit ran out of the allowance afore he could acknowledgment a appropriate contributor to the bulk of protein in a confined of that cereal: confined size.
A confined of approved Cheerios (containing aloof 3 grams of protein) is 1 cup — 28 grams. The listed confined of Cheerios Protein (an bulk of atom absolute 7 grams of protein) is 1 ¼ cups — belief a whopping 55 grams — about alert the weight of the confined of approved Cheerios! If you ate the aforementioned 55 grams of approved Cheerios (almost 2 cups), you’d get about 6 grams of protein.
Why is a confined of Cheerios 1 cup (28 grams), while a confined of a ablaze atom such as Puffed Rice is 1 cup (14 grams), a confined of Cheerios Protein (pretty dense, because of the granola clusters) is 1 ¼ cup (55 grams), and a confined of Grape Nuts, a absolutely close cereal, is ½ cup (58 grams)? Why isn’t the confined admeasurement 1 cup for all of them, or maybe 30 grams for all of them?
Here’s the way the rules work, as explained to Mr. Tidbit continued ago (things ability able-bodied change as the FDA revises the diet label):
All confined sizes alpha with “the advertence bulk commonly consumed.” There are three such amounts for cereal, based on density. (The abstraction is that the bulk of atom bodies serve themselves is based added on aggregate than on weight). For accustomed atom (such as approved Cheerios), the advertence bulk is 30 grams (about an ounce). The architect measures this bulk of atom and letters its aggregate to the aing ¼ cup. Then they admeasurement out that absolute nearest-quarter-cup volume, and counterbalance it. That’s the weight they report. For approved Cheerios, that’s 1 cup, belief 28 grams.
For actual ablaze cereals, such as Puffed Rice, the advertence bulk is 15 grams (about ½ ounce). For a close atom the advertence bulk is 55 grams (almost 2 ounces). Cheerios Protein is appealing dense, so they admeasurement out 55 grams of it. Rounded to the aing ¼ cup that’s 1 ¼ cups, which happens to counterbalance 55 grams.
Clear? Or too dense?
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