A new “no-nonsense” characterization on packaging will acquaint shoppers which articles are absolutely chargeless of plastic.
The world’s aboriginal plastic-free “trust mark” was launched today to advice barter accomplish added environmentally-friendly choices on packaging.
Iceland has appear it will become the aboriginal UK banker to booty on the “Plastic Free” mark, which was developed by campaigners A Artificial Planet.
Campaigners, who are calling for a plastic-free alley in every supermarket, say the move will advance to a aitionist abridgement in the bulk of single-use artificial packaging aliment and drinks.
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In February this year they helped barrage the world’s aboriginal artificial chargeless alley at an Ekoplaza abundance in Amsterdam.
Iceland will booty on the mark for it’s own-brand eggs, cottage pie and vegetable burgers this month, which it claims will abate artificial acceptance of over 600 tonnes per year.
In the summer, it aims to cycle the characterization out to bendable bake-apple mushrooms and potatoes as it aims to annihilate single-use artificial packaging of all its own-label articles by 2023.
Other Iceland own-label foods accepted to about-face to non-plastic packaging during summer 2018 will accommodate bendable fruit, mushrooms and potatoes.
Trust Mark-accredited packaging will accommodate abstracts such as carton board, copse pulp, glass, metal and certified-compostable biomaterials.
A Artificial Planet Co-Founder Sian Sutherland, said: “Now we all apperceive the accident our addiction to artificial has caused, we appetite to do the appropriate affair and buy plastic-free. But it is harder than you anticipate and a bright common characterization is abundant needed.
“Our Trust Mark cuts through the abashing of syms and labels and tells you aloof one affair – this packaging is plastic-free and accordingly guilt-free. Finally shoppers can be allotment of the band-aid not the problem.”
Iceland Managing Director Richard Walker said: “With the grocery retail area accounting for added than 40% of artificial packaging in the UK, it’s aerial time that Britain’s supermarkets came calm to booty a advance on this issue. I’m appreciative to advance a bazaar that is alive with A Artificial Planet to realise a plastic-free approaching for aliment and alcohol retail.”
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Everyday items that consumers accept afresh abstruse accommodate artificial include: tinned beans; teabags; and canteen bottle caps.
:: Sky’s Ocean Rescue attack encourages bodies to abate their single-use plastics. You can acquisition out added about the attack and how to get complex at www.skyoceanrescue.com
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